Running a window tinting business has its unique challenges. In the summer there are a lot of panicked customers that need their car or home tinted yesterday because of how hot it is. But come the winter and things tend to slow down.
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Marketing for Window Tinters: Where to Start?
Online marketing is the best place to start because it’s easy to scale: you can reach a very wide audience with little cost and effort. (Versus offline marketing, which may require you to go door-to-door, pay for physical materials, and invest a lot of time.)
Even if you’re just starting your window tint business and have zero experience with digital marketing, you can get started without hiring anyone. There are a lot of very effective marketing resources online that are both free and simple to use such as Google My Business
The seven best window tint marketing strategies for any stage of your business are:
1. Claim your Google Business listing
2. Create a tint website that converts
3. Set up a Facebook page for your business
4. Gather and manage online reviews
5. Create expert window tint content
6. Get more leads using Lead Capture feature in Tint Wiz on your website and social
7. Use excellent customer service as a marketing tool
Window Tint Marketing Fundamentals
You likely didn’t start your window tinting business to sit behind a computer all day on your website and seo. That’s okay, because marketing is much more than that!
In fact, you probably know more about marketing than you think: coming up with your window tint business name and logo, spreading the word to friends and family, and asking existing customers for referrals are all solid marketing practices.
To get the most out of your marketing efforts, we suggest you start at the very beginning: your brand.
Your brand is the promise you make to your customers. It’s what makes you different from your competitors, and the reason customers will choose you over any of the 50 other window tint businesses that come up when they Google “window tint near me.”
Window Tint Marketing Strategies
Now that you’ve got the fundamentals down, let’s start building your online marketing so you can attract more customers.
Whether they got a new car or they are roasting in their home, your customer is looking for the nearest window tinter with a good reputation who can get the job done. They’re influenced by top internet search results, positive reviews, and someone they get on the phone right away.
To win this customer’s business, your #1 marketing goal is to be easy to find and easy to reach. Here are the marketing tactics that will have the biggest impact:
1. Claim your Google Business listing
Google is where most people go when they are looking for window tint. If you want them to find you, you need to set up your Google my Business listing.
Setting up your local listing is easy—all you need is your company name, address, and contact info. If you’re a mobile business and do not have an address, you can use a mailing address to verify the listing and then choose to hide the address and instead show a service area.
2. Build your window tint website
Step two to being found online is to build and grow your online presence. A professional website will increase your visibility and credibility to help you get more window tint leads.
Keep your window tinting website simple and clean potential customers can find the info they need. Here are the essential elements of a window tint website that bring in leads and converts:
– A professional name and logo
– Your competitive difference (also known as unique selling point)
– Your phone number
– The locations you serve
– List of services provided
– An easy way to request work such as Lead Capture
– Awards and accreditations
– Photos and/or testimonials to vouch for your work
If you’ve never created a website before, fear not. There are many free or inexpensive tools you can use, such as Wix or WordPress for website creation, and PicMonkey or Canva for professional logo design.
3. Set up your window tint business Facebook page
A Facebook business page can help your service business stay in touch with customers, appear in Google search results, and book more jobs. A professional Facebook page is another way to be found fast because of the reach you can have with Facebook ads.
Facebook’s sharability also is a big asset when getting the word out. Of all the social media platforms, Facebook has the most users and the most conversion-friendly features. Plus, it’s free and easy to set up. Here’s how to optimize your window tint business Facebook page to get more leads.
But in order to get those results, you need to make sure it’s well-optimized for your business’ goals.The difference between a regular Facebook page and an optimized Facebook page is like having an old work truck, and having a professionally-wrapped vehicle you keep sparkling clean for service calls.
4. Gather and manage online reviews
Positive feedback gives potential new customers confidence in your services. Additionally they can help your Google local page appear ahead of other businesses with less reviews. It can also have that positive effect on your website rankings.
Here are a few tips to start generating high quality reviews:
1. Send your customers follow-up email after a job is complete. You can let them know the work is done and, while your there, ask for feedback.
2. If the feedback is positive, send a polite request for a review with a link to your Google Business or Facebook page. Most people will leave a review if you just ask!
3. Automate the review request process by using Tint Wiz. Customers can be prompted automatically to leave a review on whichever sites you direct to.
5. Create expert window tint content
Window tint is a specialized industry, and most consumers don’t know much—if anything—about it. Help your market feel educated and empowered, and you’ll win their trust and their business.
This type of marketing strategy is known as content marketing, and the goal is to create interesting, shareable content– such as blogs, short Instagram videos, or Youtube videos — that position you as an expert and keep your services top-of-mind for prospective customers.
A very effective strategy is creating content around recently completely window film installations you completed. Share pictures of your work and write a description about what was done. Write it as if you’re talking to a customer by using words customers typically say to you. Try not to use industry terms that a consumer may not understand.
If writing isn’t your strong suit, record a simple video with your laptop or smartphone. Videos are a great way to engage your audience, and you can use them across your website, social media, and even in paid ads.
6. Get more leads using Lead Capture
The Lead Form feature in Tint Wiz lets you capture customers information from your website, social, as QR code and more. When a potential customer submits their info, you are instantly notified by Tint Wiz and all of the customer info is in Tint Wiz ready for you. No typing or copying pasting from email or messenger.
Once the lead is captured, you can get in touch with the customer or send them a quote through SMS text message and email with just a couple clicks. Tint Wiz allows you to see when the customer views the proposal and also send automatic follow ups. Tint Wiz will automatically follow up by email 24 hours later if the customer has not viewed the proposal and 48 hours later if the proposal has no yet been approved.
Using automations like this keeps the workflow efficient and effective without anyone getting missed or forgotten as your business grows.
7. Use excellent customer service as a marketing tool
Advertising and social media are pieces of the marketing puzzle. But excellent customer service is by far the most effective, cost-efficient, and long-term growth strategy for any window tint business.
Great customer service can grow your business in two ways:
1. You’ll earn repeat business, which is cheaper and more valuable in the long run, because you’ve already done the hard work getting their attention and gaining their trust.
2. Happy customers will spread the word and send personal referrals.
Using a window tint software such as Tint Wiz allows you to quickly access customers information anytime needed, from anywhere which means higher customer satisfaction and efficiency for the business. It’s a win win for both the business and the customers.
Make Marketing Part of Your Daily Routine
Simple tasks like uploading new pictures to your Google My Business listing, Yelp, Facebook and your website can make a big difference over time for your online presence.
There are so many simple tasks that can be done throughout the day, like educating prospects about the core difference over the phone, engaging in relevant social media conversations, and asking clients for feedback.
Note frequently ask questions for potential marketing material, and connect with targeted companies on social networking platforms. Make Marketing Strategy focus a deliberate intention daily until it becomes second nature.
When these little efforts become routine, day-by-day and week-by-week, they add up to a major marketing boost.
It’s never easy to exercise commitment in any new area. But the good news is, it gets easier over time. And the better news? It pays great revenue dividends.
About Tint Wiz
Tint Wiz is a business management platform for window tint businesses that keeps track of everything in one place and automates day-to-day operations, so window tint businesses can provide exceptional service and run at maximum efficiency.
