Window tinters and paint protection film businesses looking to connect with new customers can benefit from local SEO. Here’s how to improve your SEO for widow tint and PPF.
Window tint and paint protection film installation is in very high demand with consumer awareness on the rise, looking online for who they should give their business.
One of the best sources for seizing these opportunities are Google Search, and you can improve your visibility using local SEO.
In this guide, you’ll find tips and tactics to help window tinters and paint protection film businesses (also know as PPF) break into a new market, build a customer base, and expand your brand.
Table of contents
Off-Site SEO Essentials for Window Tint and PPF
One of the biggest traffic sources for all window tint and paint protection film businesses comes from ‘near me’ searches, particularly on mobile phones.
By optimizing your Google Business Profile listing and third-party directory listings, you can build your business’s exposure and increase the amount of lead form submissions and phone calls to your business. This can be one of the quickest and biggest return on your time investment when it comes to SEO for window tint and PPF.
Google Business Profile Optimization
Your Google Business Profile shows in local search pack results and is displayed in Google Maps searches. Optimizing your Google Business Profile listing enables customers to call your business, drive to its location, or visit its website with just one click.
To optimize your Google Business Profile listing correctly, follow these tips:
- Ensure consistent NAP information (i.e., name, address, and phone number).
- Verify your business on Google Maps.
- Respond to customer reviews on your profile with helpful advice or kind responses.
- Write a description of your business and its services.
- Use high-resolution and relevant photos to showcase your brand and company.
Next, you’ll want to optimize your brand’s business profile on other third-party sites that customers frequently use to find plumbers, including:
- The Better Business Bureau
- Apple Maps
- Angi (formerly Angie’s List)
- Home Advisor
- Blue Book
While some sites like Yelp have waned over the years, these directory sites are still important referral sources.
Some sites provide ranked lists of different businesses based on customer reviews, which can furnish social proof and trust for your business (if you get enough positive reviews).
Moz offers tools for local citation building, or you can manually claim each business yourself, following the tips above to optimize your social media presence.
Finally, you’ll need to grow and manage reviews on external third-party websites to build customer trust. Think of reviews like personal referrals – which are already a massive source of revenue for your business.
According to one survey, 84% of customers of service businesses and tradespersons said reviews are ‘important’ or ‘very important’ in their decision-making process.
Using the automated review request feature in Tint Wiz, customers will automatically get a review request and follow up based on the triggers you select. Route your customers to leave a review on the site or sites that are most important to you such as Google, Facebook, and Yelp.
Follow these tips to maximize the amount of reviews you review for your business:
- Encourage customers to leave a review after a positive service or engagement.
- Encourage customers to leave reviews on your website and all marketing materials.
- Respond to positive reviews.
- Respond to negative reviews with solutions or an apology.
Don’t worry too much about negative reviews, as most customers will be equally dismayed by overtly harsh reviews.
However, responding to negative reviews with a positive service engagement can build more customer trust over time and also helps you display your customer service skills.
On-Page SEO Essentials for Window Tint and Paint Protection Film
Now that you’ve optimized your business listing on strategic third-party websites, it’s time to optimize your website for local SEO results.
Local Keyword Research
To begin, you’ll need to conduct local keyword research to see which terms drive the most qualified traffic to your window tint or paint protection film website.
Open up a free Google Ads account and use the Keyword Planner tool to search for keywords in your area.
For example, if you operate in Portland, you could use “window tint portland” as your seed keyword and filter your search for Portland, Oregon to uncover more ideas. Building a list of these keywords will be critical for optimizing meta tags on top-level pages and developing content ideas.
Meta Tag Optimization
Now that we have our list of keyword phrases, we need to apply them to our web pages.
The first area will be your homepage, where you can customize the title tag to include your brand name and a seed keyword, such as “Get Shaded Tint Company | Window Tint Portland”
You will need to optimize the metadata on each page with relevant keyword data to make pages more likely to rank for search results.
This metadata will include:
- Title Tag/H1: The primary keyword related to a page and the page’s topic. Title tags must be between 50-60 characters, or titles will be truncated in SERPs (search engine results page).
- Meta Description: A brief description of your webpage, which includes your seed keyword and a call-to-action to read or find out more. Meta descriptions are ideally between 145–160 characters.
- Header Tags: The subtopics or dividing headers across each page. Each header should include a relevant long-tail keyword.
- URLs: URLs should retain a simple structure with your site name followed by the name of the title of the webpage.
- Keyword Usage: Seed keywords should be used in the webpage’s introduction and 1–5% throughout the text document.
While local keyword research will certainly help Google or Bing index your website for local search results, nothing is guaranteed.
To help search engines index your website properly, use schema markup on web pages to properly label and index them.
While schema markup can be complicated, Google’s Structured Data Tool simplifies the task.
Some common schema markup data that will apply to your window tint or paint protection film business include:
- Opening Hours.
See our Complete Guide to Local Schema for more useful tips.
Another big component of local search is mobile search.
Most local searches for your window tinting business will be conducted via smartphones, so you can’t ignore the importance of mobile.
Thankfully, most modern CMS options come with responsive web design.
However, to ensure your website runs smoothly on mobile, consider the following tips:
- Compress all images.
- Reduce clicks and leverage scrolling.
- Keep webpages short and simple.
- Insert click-to-call buttons and icons.
- Avoid large videos (leverage YouTube instead!)
Site Speed Optimization
Fortunately, by optimizing for mobile, you’ll also be optimizing for page speed.
To increase page speeds, consider the following tips:
- Minify CSS.
- Enable file compression.
- Use browser caching.
- Clean up redirects.
You should still identify page speed issues using Google’s Page Speed Insights for more helpful information.
SEO for window tinting and paint protection film involves many of the same strategies as with other local businesses.
However, window tinters require special consideration for their unique niche business model.
By following these tips, you can establish a positive web presence for your window tinting and paint protection film business and start getting more customer inquiries.