Window Tint SEO Tips + Best Practices for 2023

Whether you are an established window tint business or you just formed your company yesterday, local search engine optimization needs to be a priority for your business. Contrary to what some may have you believe, practicing good local SEO doesn’t have to be time-consuming. Here are a few easy tips to help you grow your online presence and attract new customers to your residential or commercial window tint business.

Learn Basic Marketing Skills for Your Window Tint Business

While some business owners may choose to outsource their marketing, it is still a good idea to learn some of the basics. Not only will this help you save money, but it can also help keep you in control over how your company is being presented to potential customers.

If you want to appeal to a certain market, you need to use local window tint SEO strategies whenever you produce content for your website or social media. Depending on your area, you may have some steep competition, so it is important to make changes quickly. The faster you can implement new window tint marketing ideas and make positive changes to your local SEO strategy, the more you will be able to stand out among local competitors.

While learning local marketing skills can be overwhelming at first, you will find that many of these steps will come to you naturally. When you follow these tips, you will likely only be spending a few minutes a week on marketing and that time can make a huge difference!

Start with Your Google Business Profile Listing

When it comes to local SEO, Google is your best friend. One of the mistakes many business owners make early on is ignoring their Google Business Profile. While you can complete and verify your Google Business Profile listing in just a few steps, you should nurture and maintain this space as much as possible.

Businesses with complete information place higher in local search results. Businesses that add pictures, hours of operation, and additional information can achieve an even higher rating. This isn’t just because Google likes the information; many real users rely on these details to make decisions on whether or not they want to contact you for your window tint services.

Make sure to pay close attention to your Google Business Profile. Take the time to professionally respond to any reviews or questions people have about your business. You can also use this opportunity to upload pictures of your completed work and build relationships with your customers.

Optimize Your Social Media Profiles

Don’t ignore social media! While many people do turn to search engines for information, your local customers may use social media to try and connect with you. Much like your Google Business Profile, having complete information and regularly interacting with potential customers can improve your local SEO. Your active social media profiles can also be a great place to share completed projects or website content.

Don’t Be Afraid to Ask for Reviews

Whether you just completed an elaborate architectural window tint or a routine job, you should always ask for a review. Five-star reviews can have a huge impact on local search engine results pages and help potential customers see the value in your services.

Local search engine results pages, also known as SERPs, use average ratings and the number of ratings you have to determine where to place your listing. Businesses with lots of positive ratings tend to be displayed before others in the area, even when those other businesses are a little closer to the user.

Whether you are trying to build more trust with potential customers or want more leads, you need to gracefully ask your customers for reviews. Be careful about how you ask and don’t “bribe” your customers for a review. Many services, such as Yelp, can filter out reviews that appear to be unnaturally solicited.

Here are some easy, professional ways to ask for reviews from your commercial or residential window tint customers:

• Politely ask after you finish your service.
• Add a link onto your invoices inviting customers to leave a review if they like their new window tint.
• Utilize the automated review feature in Tint Wiz.
• Encourage people to leave feedback and reviews using social media.

Build a Website or Blog for Your Business

Content is the key to a higher local SEO ranking. In addition to adding valuable, informative content regularly to your website, you need to localize your content so that it is relevant to your target audience.

One of the easiest ways to do this is by adding service pages to your website. Every service your window tint business has to offer should have its own page. For example, if you offer window film, you need to create a detailed page with images to show your work and connect with local customers.

Don’t copy and paste your content from page to page. While you may offer similar window tint services for residential and commercial customers, the target audience for each service is different. Find unique ways to relate your content to a finely targeted audience.

Don’t stuff keywords into each page, use local terminology and locations naturally to improve your ranking. Always cater to your potential customers first! A human will have trouble reading content that is completely stuffed with top-ranking keywords; it is better to use complete, grammatically correct sentences to keep your web visitors from clicking away.

Most search engines do factor in how long visitors are on your page when they display results. Your content should be somewhat interactive. A good way to appeal to local customers and search engines is to add galleries to your product category pages. This gives you an extra opportunity to show off your window tint work. Just make sure to add descriptions with a few localized keywords to each image!

While most window tint businesses have one location, you should add a second page to your website if you expand. Branch pages can include a small about us section, the hours of operation, the address, and images of the location.

Get Local Traffic through Building Backlinks

When most business owners think of link building, they picture connecting with thousands of website owners and persuading them to talk about their business on their website. The truth is that building backlinks is a lot simpler than that. While it can be helpful to network with other local businesses and talk about one another online, you may only need a few good backlinks to rank higher than your local competition.
A lot of backlinks are built doing daily activities. Here are some examples:

• If you work with an auto mechanic who frequently refers customers to you, they might create a section on their website for trusted local businesses that can help their customers further enhance their car.
• Participate in local events throughout the year. Check for local fairs or other major events and get a booth. You can also sponsor events. Doing this will likely get your business link on the event’s website.
• Join local business directories and networking groups that have an active online presence.
• Put together a list of local businesses that you could collaborate with and find reasons for them to link with you.
• Put together a list of local businesses that you could collaborate with and find reasons for them to link with you.

Create More Local Citations

As mentioned above, joining local business directories and networking groups can be a great way to get your name out there and connect with a local audience. Directories often include business citations, or mentions of your name, address, and phone number.

In addition to finding general local directories, look for niche-specific directories that your target customers may use, such as a vehicle modification or home décor directory. These listings don’t necessarily need to have your link, as search engines do detect mentions of your business name on other websites when calculating ranking. Look for at least 5 niche-specific directories that regularly show up when using your keywords or discussing your business and see what their requirements for getting listed are.

If you want to grow the number of citations you have, the easiest way to do so is to get listed on major search engines. Additional directories, such as Yelp, Facebook, and Google Maps, can also be a great place to list your business online. Just make sure that all the information you provide is consistent. Addresses, for example, should always be spelled the exact same way.

You can also utilize several automated tools to help you grow the number of citations your business has. Some popular options include BrightLocal, Moz, and Semrush. These tools will do most of the hard work for you, all you need to do is enter your business information.

Easy Marketing for Window Tint Business Owners

Whether you are promoting your flat glass window tint service or want people to know more about your business, you need to invest some time into online marketing. A few minutes of working on your local SEO can produce big results!

After reading all the tips mentioned above, build a strategic marketing plan for your business. Make a simple checklist so that you know which areas you need to focus on the most. Consider your busy schedule and think about which activities will make the most impact on your business over time. You will be surprised by how much of an impact 30 minutes of weekly work can bring!